Rob Wilkinson | Promotions Manager

Draper Media

May 2023 – Present Milton, DE

Directed the rebrand of WRDE Coast TV to CoastTV, leading logo, news graphics, and identity work across departments to lift brand recognition and viewer engagement.
Manages multi-platform marketing across TV, radio, and digital to drive ratings and revenue growth.
Produces programming spots, special promotions, and PSAs, and coordinates digital strategy across social and web.
Grows community presence through sponsorships and event partnerships with local organizations.
Supported the launch and growth of DSN+ through cross-departmental collaboration and targeted promotion.

Draper Media

Feb 2021 – May 2023 Salisbury, MD

Helped create and execute marketing plans for Draper Media's TV and radio stations, sharpening brand visibility and audience engagement.
Produced news spots, PSAs, and station imaging with scriptwriting, video production, and editing across channels.
Ran cross-platform promotion for station events, special programming, and local news with consistent messaging.
Guided junior producers and partnered with News, Sales, and Creative Services on shared objectives.

Draper Media

Jun 2012 – Feb 2021 Salisbury, MD

Promoted new station and product launches alongside the Director of Creative Services and General Manager, growing viewership, listenership, and digital engagement.
Wrote, shot, and edited commercials, promos, and teasers in Premiere, After Effects, and Photoshop.
Built marketing and production concepts directly with Account Executives and clients, managing production from script to post.
Coordinated with networks and syndicators to localize syndicated show promotion and boost ratings.
Recruited and supervised interns, giving future producers hands-on production, writing, and marketing experience.

Rob
Wilkinson